Mode choice research focuses on understanding the factors that influence individuals' decisions regarding which transportation mode to use for a particular trip. This can include analyzing the effects of various variables such as travel time, cost, convenience, and personal preferences on mode choice behavior. Researchers in this field use a variety of methodologies, including surveys, stated preference experiments, and analysis of travel behavior data, to gain insights into how people make decisions about transportation modes. Understanding mode choice behavior is essential for urban planners and policymakers to design better transportation systems and promote sustainable and efficient modes of transport.